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For many bloggers, Pinterest is the bread and butter that makes a blog successful. It’s true that, for many blogs, no Pinterest = no significant traffic. Whether you’re doing quite well as a blog without Pinterest or just starting out, learning how to use Pinterest to boost your blog is NEVER a bad idea.
On a personal note, most of Syrup Bee’s traffic comes from Pinterest, and it was my friends, Silas and Grace over at Chasing Foxes, that showed me the value of Pinterest for a blog.
Pinterest is a strong social media and is not going anywhere anytime soon and so, let’s get to business! What are some of the ways to use Pinterest to boost your blog? Let’s increase your readership through Pinterest! 🤓
Making A Pinterest Business Account
Any blogger planning to use Pinterest to boost their blog readership should make a Pinterest business account rather than a personal account. A Pinterest business account contains all the features of a personal account yet much more, such as Pinterest analytics, promoted pins, buyable pins. To learn more about these features click here. Otherwise, just take my word for it and scroll to tip 2!
Create A Blog Board & Post!
Imagine with me for one moment of a really cool man called Fred the Fisherman. Fred the Fisherman likes to blog on fish recipes. In Fred’s case, he would make a group board called ‘Fish Recipes’ and pin his fish recipe blogs onto that board. It’s simple, it’s accessible, easy to understand what the board is about and isn’t fishy at all! (Excuse the bad pun).
You too should create group boards with simple, relevant names to the blogs you’ll be pinning on there. Be unfishy. Be clear. Be like Fred the Fisherman. 😉
It’s also best practice to use keywords in your group board’s name in order to increase its chances of being found by search engines. (A keyword is a word that an internet user will type into a search engine to find what they desire, e.g. ‘fish’ or ‘recipe’. Keywords do not contain stop words such as ‘if’, ‘but’, and ‘or’, but are short, to the point and relevant to the subject being searched).
Moreover, when you pin your blogs on your group boards make sure that it is linked to the URL of your blog, has a great eye-catching picture and contains a short description of what your blog is all about!
Note: see the tip below to know how to make great pictures for your pins.
Great Pictures = Traffic
I cannot stress enough just how important great pictures are if you want to use Pinterest to boost your blog! You are competing against thousands of other pins and so yours needs to fit the bill.
It’s a great idea to make more than one pin for each blog post, seeing which one performs the best, and then switching exclusively to pinning that one. Don’t be afraid to try multiple pins even if you do not think one of them is incredible. From my experience, pins I do not expect to perform well sometimes end up performing the best!
Pictures that perform well on Pinterest are usually long and thin, pop out at you and use contrasting colours.
To make great pictures for Pinterest, I recommend starting a free trial with PicMonkey, which is a super easy way to make great pins! Free desktop alternatives (that require some photo editing skill) are Paint.NET for Windows and Gimp for Mac OS. Canva is also a great, free online alternative for making pins.
Here are a few technical details that make a great pin:
- 600×900 px long
- easily readable (even when using a mobile)
- features readable text that gives the person an idea of what the blog is about
- moderately bright
- clean and contrasting
Below are some trending pins on Pinterest to help you get an idea of what is working for others…
Join A Group Board & Post!
This is where the Pinterest magic truly begins. Joining and then pinning on group boards enables you to get your pins in front of the eyes of many people – for free!
To find a great group board relevant to your blog, you can use PinGroupie by typing in a keyword related to your blog and finding a relevant board with a high number of followers.
Once you’ve found a great group board you can ask to join it by, first of all, following the owner of the board. To find the owner of the board follow these two easy steps.
Top tip: the owner of the group board is always the top collaborator!
Once you’ve followed the owner of the group board you will need to contact them asking (politely) if they can invite you to collaborate on their board. You will need to provide your Pinterest username and email address.
You can find your Pinterest username by looking at the URL at the top of your browser when viewing your Pinterest account. Your username appears after the ‘www.pinterest.com/’ part.
You can find your Pinterest email address in your Account basic settings.
Contacting the group board owner is easy too (and numerous)! If they provide their website link, you can use their contact form on their website, or you can contact them via email if they provide that in the group board description, or you can contact them directly on Pinterest itself using Pinterest chat.
Just remember to always ask politely, letting them know you will not spam and will provide great content.
Once the group board owner invites you, your invitation will look something like this.
Once you’ve accepted the invite, you’re in! Now you can pin your blogs to that group board as well as your own boards. And, remember, there is no limit to the number of group boards you can join – yay!
Let People Pin On Your Blog!
This is a super simple way to use Pinterest to boost your blog. Did you know that, with an easy little piece of code, you can enable your readers to pin any of your images from your website to Pinterest? It’s pretty cool and also relatively easy to implement. Here’s how.
This is the best, natural way to be discovered on Pinterest and means that, whatever images you have on your website, readers are always free to pin them to one of their own Pinterest boards by simply hovering over your image and clicking ‘Save’. This is a great, passive way to use Pinterest to boost your blog!
Make Sure Each Blog Has A Pin-friendly Image
This is where I recommend a few plugins to you…and no, they’re not affiliate links!
The Social Warfare Pro plugin not only adds great features such as social share buttons to your blog, but it also allows you to define a Pinterest image for each article alongside a featured image. Although your Pinterest image will not show up on the blog itself, it will automatically appear when someone decides to share your blog on Pinterest using the Pinterest share button. Super handy.
If, for whatever reason, you’re not a fan of Social Warfare you can use a cheaper plugin called Easy Social Share Buttons for WordPress. This is actually the plugin I use on Syrup Bee and I love the in-depth customization it offers. This plugin, just like Social Warfare, can be used to set a Pinterest image for each blog, alongside other great tweaks.
Make Your Pinterest Profile Attractive
It’s good practice to study the profiles of the top bloggers on Pinterest; look out how they name their group boards, how they order their group boards and the colour scheme that goes with it.
Pinterest is female-dominated in terms of audience and so, as stereotypical as it sounds, having a pretty Pinterest profile pays off!
From my own observations, I’ve noticed that the top bloggers have group boards that are clean looking, mostly bright/neutral, with splashes of colour here or there. I’ve also noticed that their featured image for each group board shows a clear, interesting image based on the topic of the group board with no overlaying text.
Check out how my friends, Silas and Grace over at Chasing Foxes, have beautified their Pinterest profile here. They set a pretty great example to follow!
You can rearrange the order and layout of your group boards by clicking and dragging them. I would recommend dragging all the group boards that you’ve joined to the bottom so that your own group boards (that you have the power to customise) can be at the top. Experiment. Spend as long as you can making each group board look great. Reshuffle your layout, reshuffle it again and wait until you’re totally happy with it…your hard work will really pay off in the long run!
Take a look at Laugh Travel Eat‘s Pinterest profile – I think she’s done a splendid job!
Use Board Booster
According to bloggingwizard.com, each pin is 100 times more spreadable than your average tweet, can drive up to 2 page visits and 6 pageviews, can generate 78 cents for Eccomerce sites, and has an average lifespan of one week compared to 24 minutes for a tweet and 90 minutes for a Facebook post.
Blimey, that’s incredible! This shows that learning how to use Pinterest to boost your blog is a must.
To maximise the full potential of these stats I recommend using Board Booster. Board Booster lets you schedule pins to automate your whole pinning process for strategically (and effortlessly), it allows you to test your pins for broken links, duplicates, and more, while also enabling you to clean up your group boards in one click. For any serious blogger wanting to leverage Pinterest, Board Booster is a must!
You can sign up for a free trial and their monthly plans start from $5. There is a lot more that could be said about Board Booster though I perhaps I will blog about that specifically at a later time!
Pin At Key Times
Like all other social media, strategizing WHEN you pin is super important. The goal is to have as many people as possible seeing, and hopefully repinning, your pins.
A study indicates that the optimum time to pin on Pinterest is between 8 – 11pm on Saturdays, whereas the worst time is during work hours. It also says that including a call to action on your pins (e.g. ‘click to read more!’) can dramatically increase the number of clickthroughs to your blog.
Be patient, study your audience and you’ll soon become a pro at engaging Pinterest at the right times! Remember, you’re not just a blogging whizz…you’s a marketing genius too! 🤩
Two Last Things Before You Go…
I hope these tips were helpful! Any comments or questions please reach out below! I’d love to hear from you.
Ok, two last things before you go:
- To celebrate you wanting to use Pinterest to boost your blog, I’m offering you right now the opportunity to collaborate on my new group board ‘Lifestyle Hacks for Busy Bees‘. To request an invite simply follow the instructions I laid out in tip 3, contacting me at syrupbees
@gmail.com, and I’ll invite you!
- Also, read here if you’d like to learn how you can use Facebook groups to boost your blog.
Have a super day!